CREATON receives the "Top 100" award again

Award for being one of the most innovative medium-sized companies in Germany.

At the German SME Summit in Essen, CREATON AG was honoured with the "Top Innovator" title for the third time, following awards in 2001 and 2005. Science journalist and TV moderator Ranga Yogeshwar honoured the clay roof tile manufacturer with the "Top 100"seal at the awards ceremony on 26 June.

At CREATON innovation is embedded in the company's strategy as one of its most important points. With its unusually broad innovation process, which involves employees, customers and partners equally, the company impressed the scientific jury team from the Vienna University of Economics and Business during its multilevel analysis.

Innovation takes place on several levels at CREATON: from company management to specialised departments and production employees. Every location has in-house innovation teams, which can make their own decisions about innovations and ideas in their areas. The overall process is supported by in-house online software, where every employee can submit suggestions, which are then evaluated and supervised by the innovation teams. That is why "How's your idea going?" is a ubiquitous slogan at CREATON.

The involvement of customers and partners has special importance in the innovation process. This takes place in sales conversations with customers, special workshops or at trade shows. The intensively cultivated network of experts in trade practice and specialised building material dealers supplies important input and contributes to practical implementation with maximum value for every customer.